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Relogo - Re-designing the Brand

Author: Sandu Publishing Co., Limited
Basic Informatiion:190*245mm, softcover, 272 pages,English
List Price:US$ 48/copy  
Logo is essential in the design of branding. It plays an important role in presenting the visual identity and philosophy of a company, but also attracts the consumers by its particular shape of form. According to the development of the company, a brand always needs to improve its identity as to stand out in the fierce competition. Rather than presenting a new logo made from scratch, Relogo aims to tell the story behind a brand, offering you a valuable resource on how to create something new from old, like giving the old wine with fresh fragrance. Logos are divided into three sections on the basis of the transformation on image, typeface and those of all-around. Relogo is a precursor in to styles and trends in logo design and the perfect company for the designers.

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