Branding and design for cafes
Delicious focuses on the visual identity and branding of the sweetest places in the world: chocolate boutiques, bakeries, confectionery stores, and coffee shops. The fierce competition in this field makes it essential for shop owners and designers to create a unique and unforgettable impression so as to encourage brand loyalty and awareness. By using eye-catching brand strategies created by international designers, the establishments showcased in this volume entice their clients through cohesive identity design that encompasses interior and graphic design, packaging and stationery, and product positioning, not to mention a focus on every last small detail that makes for a successful culinary brand.
Book Specs: 210 x 285 mm, 240p
Format: full colour, Hardcover
Release date: Mar 2018
Language: English
ISBN 978-988-78527-2-8