Fiesta: Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned music, cinema, design, culture, and art festivals from around the world. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination.