Color has the power to convey feelings and emotions to an audience and to bring incredible power to a design. Color Code: Branding & Identity explores the subject of color by decoding the secrets of its use in branding and identity design. The design projects that the book features reveal the dynamic possibilities offered by the thoughtful application of color and illustrate the visual impacts of colors in different industries. This volume is an essential guide for understanding and mastering the use of colors in graphic design.