Logo Decode:
From Logo Design to Branding
Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode - From Logo Design to Branding aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best presents a company. Case studies focus on “how a logo comes into being,” taking you through some of the decisions designers made and why they made them. It will be a valuable guide for people engaged in graphic design and marketing, and even brand owners.
Book Specs: 210 x 285 mm, 240p
Format: full colour, Hardcover
Release date: Aug 2016
Language: English
ISBN 978-988-14260-9-3